Uruguay · 2026
A familiar brand, a new market. A Shopify store built for ChillOut’s arrival in Uruguay.
The Argentine store would stay on Tiendanube. Uruguay needed its own Shopify setup, with a selected catalog, local pricing and the same visual language. We shaped the homepage, navigation, collections and product pages around ChillOut’s identity, carrying the brand into a new market with a familiar shopping experience.
We added size guides, product-information accordions, recommendations and a “complete the set” section to help customers choose. Predictive search and filters make the catalog easier to explore, while the cart brings together product suggestions, shipping information and a free-shipping progress bar. On mobile, we refined the navigation, filters and sticky buy button so the experience works beyond the desktop.
The homepage combines campaign imagery with product-linked videos. We added video support to the main carousel and controls to choose and reorder the video selection from the theme editor. Branded transactional emails carry the same visual language beyond the store, while everyday updates stay in the team’s hands.
We worked closely with ChillOut’s team through shared feedback, short review calls and the practical details of opening in a new market. Alongside the storefront work, we supported catalog setup and coordination around local payments and shipping. We handed over a daily Shopify guide and a manual for the store’s custom features, then stayed available through launch and the first round of refinements.
Shopify·Liquid·JavaScript·CSS
Online store
Shopify storefront development for ChillOut’s launch in Uruguay. A brand-led shopping experience with tailored product pages, cross-selling features, editable video sections and branded transactional emails.
Visit store · ChillOut Uruguay — Shopify store (new tab)
