United States · 2025–2026
A Shopify website that brings together professional cosmetics, aesthetic devices, and training, with various ways to shop, get information, and sign up.
Teresa came to Omar Moreno in March 2025 on a recommendation, looking to develop her website. The work began with an initial visual proposal and the setup of Shopify, while the products, images, and catalog information were being gathered. As the project progressed, the website gradually incorporated the different areas of the business: professional cosmetics, beauty equipment, and training.
We structured the experience around each visitor’s needs. The cosmetics products feature collections and product pages for direct purchase; the equipment pages highlight their features and provide contact information for advice; and the courses have dedicated pages explaining the program and providing access to registration. The project also included updating the catalog, prices, and images, along with new versions of the homepage to highlight Teresa’s latest offerings.
My relationship with Teresa began before Moreno & Co., when I was working directly with Omar Moreno. Since then, the scope of my work has expanded in stages: reviewing content, adding products, preparing course pages, and assisting her with the store’s technical needs. Close communication and trust have been an important part of the process, with room to review each proposal and adjust it together.
Shopify·Liquid·Custom theme·GA4 · Pixel · CAPI
Online store
Development and evolution of a Shopify website, featuring cosmetics collections available for direct purchase and a catalog of beauty devices intended for in-store consultations. The project included initial setup, product onboarding and updates, and adjustments to the homepage and its content.
Visit store · TeresaOrtega - Storefront (new tab)