Teresa Ortega
A premium beauty-tech brand needed an online home that matched the precision of the product. We built it from the empty Shopify shell — and have been shipping refinements with the team as needed since.
A storefront that felt as considered as the product.
Teresa needed to expand her business and turned to us to take the brand to the next level. The brand voice was set, the product imagery was ready — what was missing was a Shopify build that could carry the work and grow with the team. We handled all the visual and functional work, translating the existing brand into a fully-functioning, instrumented storefront.
- — Brand identity finalized
- — Product photography complete
- — No store, no infrastructure
- — Launching into US market
Three things had to be right from day one.
Built around the existing brand system. We kept the minimalist aesthetic, the use of white space, the typography, and the color palette — but with an information architecture and UX engineered to convert.
Payments, taxes by state, shipping zones, fulfillment. Quietly correct so the team can focus on product, not plumbing.
GA4, Meta Pixel, Conversions API. Data clean from day one so future ad spend lands on solid ground.
“They feel like part of the team because, by now, they are. Same hours, same care, quick replies and clear communication.”
A premium beauty-tech storefront, built from zero on Shopify and shipped into a long-term partnership with the team. Refinements ship when they’re needed — always making sure the store keeps representing the brand at the level the product deserves.