Ten10Design
A Shopify storefront for a Buenos Aires studio selling their own design assets and online courses. They came in with the catalogue, the voice, and a preselected theme — we shaped it into product surfaces that fit how they actually sell.
A storefront shaped around a clear catalogue.
Ten10 came in with the brief already written. They knew what they were selling — design mockups, brandbook templates, and online courses — and they had picked a Shopify theme to start from. Our job was to take that base and bend it around their catalogue so each product type could read on its own terms instead of every page looking the same.
- — Established design studio
- — Clear product catalogue
- — Preselected Shopify theme
- — Three product types, two surfaces
Two ways to show a product, one place to run it.
Templates built around the mockup itself — preview-first, with the metadata (formats, software, license) sitting underneath rather than getting in the way.
Brandbook templates and courses share one long-form surface — sections, sample spreads, what's inside, what you get — laid out so the page does the selling.
Every section is editable from Shopify's customizer. The team adds products, swaps imagery, and tunes copy without anyone touching code.
Ten10 came in with the catalogue and the look already formed. We took their preselected Shopify theme and shaped it around what they actually sell — mockups in one surface, brandbook templates and courses in another — so each product type reads on its own terms. They’ve kept coming back since.