↳ Work / Case 03 / LaPatro 2026 — in-progress
México Sourdough · members only 2026 — Ongoing

LaPatro

Handcrafted sourdough for a strictly-limited membership. We built the gated commerce layer — a cart reserved for accepted members, pickup dates LaPatro configures from Shopify — for an experience as considered as the loaves themselves.

LAPATRO — STOREFRONT
Hero / 012880 × 1620
Engagement
Ongoing
since 2026
Stack
Shopify
gated cart
Region
MX
0h offset
Plan
Forward
long-term partner
§ 01 The brief

From a folder of references to a members-only bakery, end to end.

LaPatro came in with a folder of visual references and a barely-formed idea of how to sell handcrafted sourdough — a product that's strictly limited every week. We took those references through the design and into the build in the same passes, shaping the store, the membership rules, and the email templates in parallel. The brief settled in conversation; the answer settled in code.

Starting point
  • Established bakery
  • Strict weekly capacity
  • A folder of visual references
  • No digital infrastructure
§ 02 What we built

A public catalogue, a private cart.

01
Gated add-to-cart

The catalogue is public — anyone can browse the loaves. Adding to cart is reserved for accepted members. The gate sits at the cart, not at the door.

02
Pickup-date scheduling

Members pick a pickup date before checkout. LaPatro configures which days are open and how many slots each day holds from the Shopify admin; the counter ticks down live as members claim their spots.

03
Designed while built

The visual language emerged alongside the code — store sections, member surfaces, email templates — so the brand and the mechanics arrived at the same time, refined together until LaPatro was completely happy.

Product page
Gallery / 021440 × 900
Product list page
Gallery / 031440 × 900
§ 03 The process
Week 01 Listen + plan First meeting — the bakery, the references, the rhythm of weekly batches.
Week 02—04 Design + build (parallel) Theme sections, member surfaces, email templates — designed and developed in the same passes.
Week 05—06 Membership + scheduling Gated add-to-cart, pickup-date selector, admin controls for days and slot counts.
Week 07 Revisions + launch Several revision rounds against the references until LaPatro was completely happy. Launch.
Week 08 → Going Forward Weekly batches, member additions, seasonal specials.
Cart
Hero / 042864 × 1636
§ 04 Built with
ShopifyLiquidGated cartEmail templates
§ 05 Credits
Engineering Moreno & Co. Studio
Store design Moreno & Co. Studio
Brand & photography LaPatro (in-house)
Launch + ongoing Moreno & Co. Studio

A members-only bakery built on Shopify with a gated cart and pickup-date scheduling. The catalogue is public on purpose; the cart is private — and every week is shaped by what the bakery can actually make.

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Teresa Ortega
Cosmetics & beauty technology · United States